Giorgio Armani has created a style and, with remarkable consistency, continued to explore its countless variations and possibilities over the years. An expression of a precise vision – down to the most minute detail – it is a style that goes beyond the sum of its parts, and beyond what one wears.

A style expressed through timeless pieces that, enhanced by precious materials and artisanal craftwork, resist the whim of fleeting trends with their pure and essential design. Expressed through clothes that favour a fluidity that is as much lightness in their constitution as it is a natural progression in the fusion of masculine and feminine codes, in order to convey an alluring and personal femininity and a soft and conscious masculinity.

Giorgio Armani has crafted his style starting from the body and covering it with softness, making comfort an essential component. He has created discreet clothing: never unnecessarily ostentatious, pleasant to wear, that follow the body’s movements naturally; clothes that correspond to a function, with elegance. An approach to design that focuses on the wearer, offering clothes as tools of empowerment and a new means of self-representation: power suits for women, who have now become key figures in the business world; soft suits for men, who have moved away from a stern and outdated notion of masculinity.

Giorgio Armani has embraced a concept of inclusion rooted in the mind, first and foremost, rejecting mainstream status symbols in favour of strong personalities and bright figures, to whom he presented creations that stand the test of time because they originate from the idea that less is more, namely from the conviction that good design has no expiration date and has nothing to do with irresponsible consumption. Style thus becomes a sustainable way of life.

Giorgio Armani has articulated his unique vision through the extreme discipline garnered by his uncompromising nature: firstly, with himself in his relentless pursuit of continuous improvement; but above all through his creative independence, a founding and arduously defended quality, the only way to guarantee free and individual expression – a kind of authenticity that has turned style into a lifestyle.