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Values and Vision

The Armani Group is closely linked to its Italian context, but also stands out for its cosmopolitan vision and culture.

Our Values

Excellence

Responsibility

Integrity

Essentiality

The Group’s values ​​are formalized within the Code of Ethics, whose rules are dictated by a precise social and moral commitment to guide the actions of all those who work in the name and on behalf of the company.

Sustainability plays an increasingly integral role in the strategic choices of the Group, which has defined a Strategic Sustainability Plan based on three priority areas of action and on the less is more philosophy:

Our Pillars

PEOPLE

Commitment to promoting people's well-being and inclusion, respecting uniqueness, and nurturing talent

PLANET

Commitment to reducing environmental impact and optimizing resource use

PROSPERITY

Commitment to developing sustainable business models that generate economic, social, and environmental value for the community

The principles that guide us

The Armani Group looks ahead, following a path shaped by the 9 FOUNDING PRINCIPLES outlined by Giorgio Armani.

I – Ethical management of activities, with fairness and moral integrity

II – Priority on the continuous development of the name «Armani» at a global level

III – A careful policy of diversification and segmentation of the various corporate brands, while maintaining consistency in stylistic activity, product image and communication

IV – Pursuit of an essential, modern, elegant and understated style, with attention to fit and detail

V – Focus on innovation, excellence, quality, and sophistication of the product

VI – A cautious approach to acquisitions, limited solely to those aimed at developing skills not already existing internally in terms of market, product or channel

VII – Maintaining an adequate level of investment to enable the continuous development of the brands

VIII – Balanced financial management and limited use of financial debt

IX – Adequate reinvestment of profits into the company to support long‑term liquidity generation

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