Values and Vision
The Group’s values are formalized within the Code of Ethics, whose rules are dictated by a precise social and moral commitment to guide the actions of all those who work in the name and on behalf of the company.
Sustainability plays an increasingly integral role in the strategic choices of the Group, which has defined a Strategic Sustainability Plan based on three priority areas of action and on the less is more philosophy:
Our Pillars
PLANET
PROSPERITY
The principles that guide us
The Armani Group looks ahead, following a path shaped by the 9 FOUNDING PRINCIPLES outlined by Giorgio Armani.
I – Ethical management of activities, with fairness and moral integrity
II – Priority on the continuous development of the name «Armani» at a global level
III – A careful policy of diversification and segmentation of the various corporate brands, while maintaining consistency in stylistic activity, product image and communication
IV – Pursuit of an essential, modern, elegant and understated style, with attention to fit and detail
V – Focus on innovation, excellence, quality, and sophistication of the product
VI – A cautious approach to acquisitions, limited solely to those aimed at developing skills not already existing internally in terms of market, product or channel
VII – Maintaining an adequate level of investment to enable the continuous development of the brands
VIII – Balanced financial management and limited use of financial debt
IX – Adequate reinvestment of profits into the company to support long‑term liquidity generation