To encourage and support young people engaged in ...
Giorgio Armani has always been committed to supporting, promoting and giving visibility to young, emerging creative talents with a passion for fashion, cinema and photography, from all over the world.
During the 2014 Toronto International Film Festival, Giorgio Armani presented the world premiere of the project Films of City Frames, a series of short films made by students from some of the most important film schools in the world using Giorgio Armani Frames of Life as a perceptive filter.
To celebrate the Emporio Armani show in London and the reopening of the new store in 2017, Giorgio Armani partnered with the British Fashion Council to launch a design competition open to all students from BFC Colleges Council schools. The three winners of the contest, announced on this occasion, recreated a bag, a bomber jacket and a shoe respectively, respecting Emporio Armani’s DNA while adding a British touch.
The Armani/Laboratorio was also launched in 2017, a film training workshop for young people selected via a public contest.
In the Armani/Silos space, nine major industry names took on the role of mentors, guiding and supporting their pupils in the creation of a short film. For each discipline, a
primary mentor worked alongside a student in training, from a perspective of sharing knowledge and transmitting a cultural and artistic heritage of excellence to the next generation.
Every day, Armani/Silos makes its archive available to students as well as to curious visitors, for educational purposes or for personal interest. A section of the third floor of the building provides free access to a digital archive, with tools such as a workstation, touch screen tables and a large-screen projection area.
To mark Milano Arch Week 2019, a collaboration was established with the Politecnico di Milano’s School of Architecture, leading to the About Future project, a collective exhibition of about fifty of the most significant designs produced for the school’s graduate examination of students and young graduates.
The Photo Vogue Festival 2018 was celebrated with the Italian Panorama project, a collective show showcasing some of the most original young names in Italian fashion photography.
Following initiatives giving space to young people in the fields of fashion, cinema and photography, Giorgio Armani turned his attention to architecture.