Biodiversity and the oceans
In line with the principles of the “Regenerative Fashion Manifesto”, signed in 2022, the Armani Group promotes an approach focused on protecting biodiversity and the responsible use of resources. This commitment is reflected in concrete projects, ranging from the testing of regenerative agricultural models to supporting initiatives aimed at protecting marine ecosystems and urban renaturalisation, with the aim of contributing to preserving and restoring natural capital.
“We belong to the environment, just as the environment belongs to us. It is our duty to leave behind a planet that is as intact as possible for future generations, ensuring that our time was a time of building, not destruction.”
Apulia Regenerative Cotton Project
On the occasion of World Environment Day 2023, the Armani Group announced the new Apulia Regenerative Cotton Project in collaboration with the Sustainable Markets Initiative’s Fashion Task Force and the Circular Bioeconomy Alliance, both founded by His Majesty King Charles III in his former role as The Prince of Wales. The experimental initiative, entirely developed in Italy, focuses on the advancement of agroforestry-based cotton production.
In 2025, the first Regenagri-certified cotton men’s T-shirts were produced—the first garments made from regenerative cotton sourced from farms utilizing agroforestry systems and agricultural practices that aim to support biodiversity conservation and carbon sequestration, seek to reduce emissions, chemical inputs, and water use, while intended to improve soil moisture retention. A QR code ensures the authenticity and traceability of the product, which originates from a certified Italian supply chain.
In 2024, Giorgio Armani renews its collaboration with Forestami, which began in 2020, by supporting “Milano Green Circle 90/91”, the renaturalisation project of the 90/91 trolleybus route promoted by the Municipality of Milan and implemented by Forestami. Launched in January 2025 and scheduled for completion in the 2026-2027 agronomic season, the project involves planting 350 new trees and over 60,000 shrubs and herbaceous perennials along the route, which crosses eight of the nine Municipalities of the City of Milan. The initial interventions, carried out in 2025 in western Milan, affected the section between Piazzale Brescia and Piazza Bolivar, with the planting of over 4,300 shrubs and 1,300 herbaceous perennials along more than 1,730 meters of the ring road. The interventions were designed taking into account the specific characteristics of the area, with the aim of promoting stormwater management, improving soil quality, and contributing to the reduction of urban pollution. The project also helps to increase urban biodiversity and the city’s climate resilience. Approximately 110 insect species have been recorded in the areas affected by the interventions, while diurnal butterfly species have registered a 58% increase, and birds such as house martins and goldfinches are returning to find refuge in the urban ecological corridors created along the route.
In 2023, on the occasion of World Oceans Day, the Armani Group reaffirmed its commitment to sustainability with a partnership with One Ocean Foundation, the non-profit organization dedicated to protecting marine ecosystems and promoting a sustainable blue economy.
Through the contribution of the association’s scientific committee, the Group supports two projects — Blue Forest and Il mare inizia da qui — which contribute to the preservation of the oceans, afflicted by serious problems that endanger this vitally important ecosystem, such as plastic pollution, overfishing, acidification and loss of biodiversity.
In recent years the Armani Group has supported the Italian branch of WWF’s Climate Crisis Fund initiative dedicated to combating climate change and its impacts on different areas of the world. In 2021 the donation contributed to the protection and preservation of the Arctic. In 2020 the funds supported the conservation of gorillas, one of the endangered species that the World Wide Fund for Nature is committed to safeguarding.
In 2020 the Armani Group supported the Emporio Armani Green Project.
A plan that involved the expansion of green areas in nine different territories worldwide where the brand operates, in collaboration with local entities in London, New York, Hong Kong, Munich, and Tokyo, the French municipality of Saint Martin d’Ablois, and selected areas in Mongolia and Australia.
The initiative began in Milan, where Emporio Armani has supported and continues to support the ForestaMI project promoted by the Municipality of Milan to enhance and implement green areas within the metropolitan cities, and which involves the planting of three million trees by 2030.
Highlights
News and updates on the ongoing projects and initiatives of The Armani Group.
