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Territorial Intervention

On the occasion of World Environment Day 2023, the Armani Group further testifies to its commitment towards environmental issues and the active promotion of sustainable practices with the announcement of the new Apulia Regenerative Cotton Project in collaboration with the Sustainable Markets Initiative’s Fashion Task Force and the Circular Bioeconomy Alliance, both founded by His Majesty King Charles III in his former role as The Prince of Wales. The project will focus on the development of agroforestry-based cotton production.

In 2020 Emporio Armani reaffirms its active role in promoting sustainable development with the Emporio Armani Green Project.

A plan that involves collaborating with local entities to expand green areas in nine different territories worldwide where the brand operates.

The initiative began in Milan, where Emporio Armani has supported and continues to support the ForestaMI project promoted by the Comune di Milano (city hall) to enhance and implement green areas within the metropolitan cities, and which involves the planting of three million trees by 2030.

The initiative has since been extended to the cities of London, New York, and Hong Kong with the support of the Green Roof initiative, the Central Park Conservancy and Friends of the Earth respectively, as well as Munich, Tokyo, the French commune Saint Martin d’Ablois, several Mongolian provinces and some Australian regions, spreading a new eco-friendly culture.

In recent years the Armani Group has supported the Italian branch of WWF’s Climate Crisis Fund initiative dedicated to combating climate change and its impacts on different areas of the world. In 2021 the donation contributed to the protection and preservation of the Arctic. In 2020 the funds supported the conservation of gorillas, one of the endangered species that the World Wide Fund for Nature is committed to safeguarding.


News and updates on the ongoing projects and initiatives of The Armani Group.

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